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Checking a Financial Adviser Is Registered

🔎 Making Sure Your Adviser Is Legitimate

Getting financial advice can be genuinely valuable, but only if it comes from someone qualified, legitimate, and acting in your interests. In New Zealand, anyone giving regulated financial advice to retail clients must operate under a licence and meet certain standards. Before you trust someone with decisions about your money, a few simple checks confirm they are who they say they are and are allowed to advise you. This protects you from both incompetence and outright scams.

Key Point: Financial advisers in New Zealand must be licensed or operate under a licensed Financial Advice Provider, and they must meet conduct and competency standards, including putting your interests first and disclosing key information. You can check that an adviser or firm is registered and licensed using official registers, and a legitimate adviser will readily give you their disclosure information. If someone giving advice cannot be verified, that is a serious warning sign.

Why This Matters

  • Advice affects big decisions: investments, KiwiSaver, insurance, and mortgages.
  • Licensing means standards, accountability, and a complaints path.
  • Scammers often pose as advisers, so verifying protects your money.
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📝 What the Rules Require

The regime for financial advice is built to protect consumers. Anyone giving regulated financial advice must work within a licensed structure and follow duties designed to keep advice honest and competent.

RequirementWhat it means for you
Operate under a licenceThe adviser or their firm holds, or works under, a Financial Advice Provider licence
Put your interests firstThey must prioritise your interests, not just sell a product
Meet competency standardsThey must have the required knowledge and skill
Disclose key informationThey must tell you about fees, commissions, conflicts, and how to complain

Disclosure Is Your Friend

A legitimate adviser must give you disclosure information, covering how they are paid, any commissions or conflicts of interest, what they can advise on, and how to complain. This is powerful for you, because it reveals whether their incentives align with your interests. An adviser who is reluctant to disclose how they are paid is a red flag.

Ask how they are paid: An adviser might be paid by fees from you, by commissions from the products they recommend, or a mix. None is automatically wrong, but commissions can create a conflict, so knowing how someone is paid helps you judge their advice. They must disclose this, so ask.

✅ How to Check

Verifying an adviser is quick and worth doing before you act on any advice. A few official checks confirm legitimacy.

Get the adviser and firm full name and details
Check the official register that they are registered
Confirm they operate under a licensed Financial Advice Provider
Read their disclosure information on fees and conflicts
Check the regulator warning list for any concerns

Using the Registers

New Zealand maintains official registers of financial service providers, and the Financial Markets Authority oversees the regime. You can look up whether a person or firm is registered and licensed, and check the regulator warning list for any alerts. If you cannot find an adviser on the relevant register, or the details do not match, treat that as a serious concern. See our guide on spotting investment scams.

Verify independently: Use official sources to check an adviser, not just the credentials on their own website or business card, which can be faked. Looking them up on the official register and the regulator site, yourself, is the reliable check.

💡 Questions to Ask and Warning Signs

Good Questions to Ask an Adviser

  • Are you licensed, and under which Financial Advice Provider?
  • How are you paid, and do you receive commissions?
  • What can you advise on, and what are you not able to advise on?
  • What are the fees, and what will they total?
  • How do I make a complaint if I need to?

Warning Signs of Someone Not Legitimate

  • They cannot be found on the official register, or details do not match.
  • They are reluctant to provide disclosure or explain how they are paid.
  • They pressure you to act quickly or to invest in something specific.
  • They promise high, guaranteed, or risk-free returns.
  • They contacted you out of the blue with an opportunity.
Legitimate advice has a complaints path: A licensed adviser must belong to a dispute resolution scheme, so you have a free way to complain if something goes wrong. If someone giving advice has no such path and cannot be verified, they are not operating legitimately, and you should not trust them with your money.

Pair this with our guides on investing basics and spotting investment scams. Final word: a legitimate financial adviser is licensed or operates under a licensed provider, must put your interests first, and must disclose how they are paid and how to complain. Check them on the official register, read their disclosure, ask how they are paid, and treat anyone who cannot be verified as a serious warning sign. This is general information, not personalised financial advice.

🎯 Test Your Knowledge

Quiz on Checking a Financial Adviser Is Registered (20 Questions)

1. In New Zealand, what must someone giving regulated financial advice do?
Just have a business card
Be licensed or operate under a licensed Financial Advice Provider
Be popular online
Be over 65
2. What must a licensed financial adviser do?
Put your interests first
Sell the most expensive product
Hide their fees
Avoid disclosure
3. What does an adviser's disclosure information cover?
Fees, commissions, conflicts, and how to complain
Only the weather
Their favourite fund
Nothing useful
4. What does it mean if an adviser is reluctant to disclose how they are paid?
Normal
Required to hide it
More trustworthy
A red flag
5. How may financial advisers be paid?
Only the government
Fees, commissions, or a mix
Only you in cash
Never
6. What effect can commissions have on financial advice?
Never affect advice
Be illegal always
Create a conflict of interest
Guarantee good advice
7. What should you do to verify a financial adviser?
Trust their website only
Ask no questions
Assume they are fine
Check the official register that they are registered
8. Which regulator oversees financial advice in New Zealand?
Local council
Supermarket
Financial Markets Authority
A bank
9. What should you do if you cannot find an adviser on the relevant register?
Treat it as a serious concern
Invest anyway
Trust them more
Pay quickly
10. What should you use to verify a financial adviser?
Official sources, not just their own card or website
Only their business card
Only their website
Social media likes
11. What is a good question to ask a financial adviser?
What is your star sign?
Do you like my house?
What is the weather?
Are you licensed, and under which provider?
12. What else should you ask a financial adviser?
Nothing about fees
Only their age
How are you paid, and do you receive commissions?
For free money
13. What is a warning sign that someone is not a legitimate adviser?
They disclose fees
They are on the register
They promise high, guaranteed, or risk-free returns
They explain risks
14. What is another warning sign of an illegitimate adviser?
They contacted you out of the blue with an opportunity
They answer your questions
They provide disclosure
They are registered
15. What must a licensed adviser belong to?
No scheme
A dispute resolution scheme
A social club
A bank
16. What does it mean if someone giving advice has no complaints path and cannot be verified?
Probably fine
Government approved
Low risk
Not operating legitimately
17. Why does checking an adviser matter?
Only small choices
Big decisions like investments, KiwiSaver, insurance, and mortgages
Nothing important
Only businesses
18. What does pressure to act quickly or invest in something specific indicate?
Good service
A warning sign
Required
A guarantee
19. When should you read an adviser's disclosure information?
After you invest
Never
Only if asked
Before acting on their advice
20. What is the best summary of how to check a financial adviser?
Trust the business card
Skip checks for friendly advisers
Verify they are licensed, read their disclosure, ask how they are paid, and distrust anyone unverifiable
Assume everyone is licensed

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