Ad ROAS, CPC & CPM Calculator

This calculator measures how well your advertising is performing by turning ad spend and results into the key metrics marketers live by: ROAS, CPC, CPM, CPA, click-through rate and conversion rate. Whether you advertise on Google, Meta, TikTok or anywhere else, these numbers tell you whether your money is working, where it is leaking, and how campaigns compare. The headline metric is ROAS, return on ad spend, the revenue you earn for every dollar spent: a ROAS of 4 means four dollars back for every dollar in. Around it sit the cost metrics that explain your results: CPM, the cost per thousand impressions, shows how expensive it is to be seen; CPC, the cost per click, shows what each visitor costs; CPA, the cost per acquisition, shows what each sale or sign-up costs; while click-through rate and conversion rate reveal how well your ad earns clicks and how well your page turns those clicks into customers. You enter your ad spend, impressions, clicks, conversions and the revenue generated, and the calculator returns all of these metrics at once. Use it to judge whether a campaign is profitable, to diagnose problems, a low click-through rate points to the ad, a low conversion rate points to the landing page or offer, and to compare channels and campaigns on a level footing. Pair it with your customer lifetime value to know how high a CPA you can actually afford, since a sale is worth far more than its first purchase. These are exact calculations from the figures you enter; the insight comes from feeding in accurate numbers and acting on what they reveal.

ROAS is revenue per dollar of spend. Compare CPA against your customer lifetime value to judge what you can afford. Exact from your figures.