Lead Velocity Rate Calculator

Lead velocity rate, often shortened to LVR, measures how fast your pool of qualified leads is growing from one month to the next, and it is one of the most forward looking numbers a sales or marketing team can track. This calculator takes the number of qualified leads you had last month and the number you have this month, then returns the percentage change between them so you can see whether your top of funnel is expanding or stalling. The inputs are simple, just the prior month count and the current month count, and the output is a single growth percentage that you can chart over time. Founders, growth marketers and revenue leaders in New Zealand use LVR because it tends to predict future sales before they show up in closed revenue, giving you an early warning when demand softens or a confidence boost when campaigns land. Unlike revenue, which lags by the length of your sales cycle, lead velocity reacts almost immediately to changes in your marketing, so it is a useful steering metric for the month ahead. A few good practices help. First, keep your definition of a qualified lead consistent every month so the comparison is fair, because shifting the goalposts hides real trends. Second, track LVR as a rolling trend rather than reading a single month in isolation, since one quiet month can be seasonal noise. Third, aim for a steady positive rate rather than wild swings, as consistent compounding growth is far healthier than a spike followed by a slump. Pair LVR with conversion and win rate figures to turn rising lead counts into a reliable revenue forecast.

LVR = (this month - last month) / last month. Estimate only, not financial or tax advice.