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Business Structure Basics

🏗️ The Three Common Structures

When you start a business in New Zealand, one of the first decisions is the legal structure. The three most common are sole trader, partnership, and company. Each affects how you are taxed, who is responsible for debts, and how much paperwork you carry. There is no single best choice, only the one that fits your situation.

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Key Point: A sole trader is you trading as yourself, taxed at your personal rates, with no separation between you and the business. A partnership is two or more people sharing a business, each taxed on their share. A company is a separate legal entity that pays company tax on its profit and gives limited liability, in exchange for more admin and cost. The right structure balances tax, liability, cost, and how you plan to grow.

The Three at a Glance

StructureWho Owns ItSeparate Legal Entity?
Sole traderOne personNo, it is you
PartnershipTwo or more peopleNo, the partners
CompanyShareholdersYes, its own entity

Why the Choice Matters

The structure shapes your tax rate, your personal risk if the business owes money, the cost and paperwork, and how easy it is to bring in partners or investors later. Many people start simple and change as they grow.

💼 Tax and Liability for Each

Sole Trader

You and the business are the same. Profit is your income, taxed at your personal rates in your own return. It is simple and cheap to run, but you are personally liable for the debts of the business.

Business profit is added to your personal income
Taxed at your personal marginal rates
You carry the debts personally
Lowest cost and paperwork of the three

Partnership

Two or more people share the business. The partnership itself files a return, but each partner is taxed on their share of the profit at their personal rates. Partners are generally personally liable, and a partnership agreement is wise to set out shares and responsibilities.

Company

A company is a separate legal person. It pays company tax on its profit, and shareholders are taxed when profit is paid out to them, with imputation credits passing on the tax already paid. The big draw is limited liability: generally your personal assets are protected if the company fails, subject to exceptions like personal guarantees.

Limited liability is the headline: A company can protect your personal assets if the business runs into trouble, which is a major reason people incorporate. But banks often ask directors for personal guarantees on loans, which can pierce that protection, so it is not absolute.

⚖️ Choosing a Structure

Weighing the Trade-offs

FactorSole TraderCompany
Setup and costSimple and cheapMore setup and ongoing cost
LiabilityPersonalLimited (with exceptions)
TaxPersonal ratesCompany rate, then on payout
AdminLightMore compliance and records
Growth and investorsHarderEasier to bring people in

Questions to Ask Yourself

  • How much personal risk does the work carry?
  • Is profit likely to be large enough that a company rate helps?
  • Do you want to bring in partners or investors?
  • How much admin and cost are you willing to take on?

Start Simple, Change Later

Many people begin as a sole trader because it is cheap and easy, then move to a company as the business grows, the risk rises, or the tax position changes. Changing structure is common and normal.

💡 Setup, Switching and Mistakes

Setting Up

  • Sole trader: Use your IRD number; register for GST if required.
  • Partnership: Get an agreement, an IRD number for the partnership, and register for GST if required.
  • Company: Incorporate through the Companies Office, get a company IRD number, and meet ongoing filing duties.

Common Mistakes

Mistake 1: Incorporating Too Early

A company adds cost and admin. For a small, low-risk side business, a sole trader is often enough to start.

Mistake 2: Assuming a Company Always Saves Tax

The company rate is not automatically better once profit is paid out to you and taxed again. Run the numbers for your situation.

Mistake 3: Ignoring Liability Risk

If the work carries real risk, staying a sole trader leaves your personal assets exposed. Weigh protection against cost.

Mistake 4: No Partnership Agreement

Going into business with someone without a written agreement invites disputes over shares, decisions, and exits.

A Simple Decision Path

1. Note the risk level of your work
2. Estimate your likely profit and tax position
3. Decide if you need partners or investors
4. Start as a sole trader if simple, or incorporate if risk or scale warrants
5. Get accounting and legal advice before deciding

See our self-employed tax and provisional tax material for the tax side. Final word: sole trader, partnership, and company each balance tax, liability, cost, and growth differently. Start with what fits now, and change as the business grows. Because the tax and legal consequences are real, this is general information only; get professional advice before choosing or changing your structure.

Work it out: Sole Trader vs Company Calculator

🎯 Test Your Knowledge

Quiz on Business Structures (20 Questions)

1. What are the three common business structures in New Zealand?
Bank, broker, and builder
Saver, spender, investor
Buyer, seller, agent
Sole trader, partnership, and company
2. What is a sole trader?
A separate legal entity
Always tax-free
Owned by shareholders
You trading as yourself, taxed at personal rates
3. What is a company, as a business structure?
The same as you personally
Never taxed
A separate legal entity that pays company tax
A type of partnership only
4. What does limited liability mean for a company?
You pay no tax
Personal assets are generally protected if the company fails
The business cannot fail
You owe nothing ever
5. Who is responsible for a sole trader's business debts?
Never their problem
Paid by the government
Their personal responsibility
Covered by GST
6. What is each partner in a partnership taxed on?
The whole profit
Nothing
A flat company rate
Their share of the profit at personal rates
7. What happens when company profit is paid out to shareholders?
Is never taxed again
Is taxed to them, with imputation credits for tax paid
Is GST
Is illegal
8. Which business structure is usually the simplest and cheapest to run?
Sole trader
Company
A trust
A listed company
9. How do banks often reduce a company's limited liability protection?
A higher GST rate
Your KiwiSaver
Personal guarantees from directors
Nothing
10. Where is a company incorporated in New Zealand?
Your bank branch
The Companies Office
The council
A real estate agent
11. What can happen if you incorporate a company too early?
Guaranteed tax savings
Unnecessary cost and admin for a small business
No paperwork
Higher profit automatically
12. Why doesn't a company always save you tax?
Profit is taxed again when paid out to you
Companies pay no tax
It is illegal to profit
GST replaces income tax
13. What does a sole trader structure mean if your work carries real risk?
Leaves your personal assets exposed
Protects all your assets
Removes all liability
Is impossible
14. What can happen if you go into business with someone without an agreement?
Is always fine
Invites disputes over shares and decisions
Removes all tax
Is required by law
15. What do many people do after starting as a sole trader?
Can never change structure
Must stay forever
Pay no tax until incorporating
Move to a company as they grow
16. What is a company structure easier for than a sole trader?
Avoiding all paperwork
Paying no tax
Bringing in partners or investors
Working alone
17. Who pays tax when a partnership return is filed?
The partnership pays all the tax itself
No one pays tax
Each partner is taxed on their share
Only one partner is taxed
18. What does choosing the right business structure balance?
Only the logo design
Nothing important
Your star sign
Tax, liability, cost, and growth plans
19. What should you do before choosing a business structure?
Get accounting and legal advice
Guess
Copy a stranger
Ignore the decision
20. What is the overall message about choosing a business structure?
There is no single best; pick what fits now and change as you grow
Always be a company
Always be a sole trader
Structure does not matter

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