Cashflow vs Profit - Critical Difference Explained (NZ)
๐ต Cashflow vs Profit - Critical Difference
Cashflow is actual money moving in and out. Profit is accounting measure (revenue minus expenses on paper). You can be profitable on paper but broke in reality if cash timing mismatches. Profit doesn't pay bills - only cash does. Many NZ businesses fail despite being "profitable" because they run out of cash. Understanding this distinction is critical for survival.
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Summary: Cashflow = actual money in/out (timing matters). Profit = accounting measure (revenue - expenses on paper). Can be profitable yet broke, or unprofitable yet flush with cash. Common cashflow killers: irregular income (contractors), irregular expenses (annual rates/insurance hitting certain months), payment terms (paid quarterly but expenses monthly). Solution: income smoothing accounts, setting aside for irregulars monthly, cash buffers. Cashflow pays bills, profit doesn't.
The Core Difference
Cashflow:
Actual money in your bank account
When it arrives and when it leaves
Timing is everything
What pays your bills
Profit:
Accounting measure on paper
Revenue minus expenses (regardless of timing)
Can exist without any cash
Doesn't pay bills
Why This Matters
Example: Profitable but broke
Complete $50,000 job (revenue recorded)
Costs were $30,000 (expenses recorded)
Profit on paper: $20,000
But client pays in 60 days
Your suppliers want payment in 7 days
Result: $20k profit but $0 cash = can't pay suppliers
Example: Loss on paper but cash positive
Receive $100,000 deposit for future work
Haven't done work yet = $0 revenue recorded
Profit on paper: $0 or negative (if expenses incurred)
But have $100k cash in bank
Can easily pay all bills despite "loss"
๐ Cashflow Timing Problems
Irregular Income (Contractors, Freelancers)
The Problem:
Income varies month to month
Some months $15,000, some months $5,000
Annual total adequate ($120,000/year = $10k/month average)
But expenses regular $6,500/month
What Happens:
Good month: $15k in, $6.5k out = +$8.5k surplus
Lean month: $5k in, $6.5k out = -$1.5k deficit
Without buffer, deficit months create crisis
Use credit card, overdraft, stress
Solution: Income Smoothing Account
ALL income deposits into smoothing account
Transfer FIXED amount monthly to main account (say $8,000)
Main account receives steady $8k regardless of actual income
Smoothing account buffer absorbs variation
Good months build buffer, lean months draw on buffer
Irregular Expenses (Annual Bills)
The Problem:
Monthly expenses: $4,500 (manageable)
Income: $6,000/month ($72k year)
Should have $1,500/month surplus
But certain months get hit with:
January: Rates $2,400 + school costs $800
July: Car insurance $1,200 + WOF/rego $300
October: House insurance $1,800
These months go into deficit despite adequate annual income
Solution: Monthly Allocation for Irregulars
Calculate total annual irregular expenses
Rates $2,400 + Insurance $3,000 + Car $1,500 + School $1,200 = $8,100
Divide by 12 months = $675/month
Set aside $675 monthly into separate account
When irregular expense arrives, pay from this account
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