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How Much Should I Pay Myself?

Business and Self-Employment

📄 Why paying yourself nothing hides an unprofitable business

Most New Zealand business owners answer this question by accident. They take what is left, or what they can get away with, or a round number that has not changed in four years. The result is a business whose accounts say it is profitable when in fact the owner is subsidising it with underpaid labour, and nobody notices until they try to sell it, hire a replacement for themselves, or take a month off. This guide sets out how to decide the number deliberately. It covers the three ways money legitimately reaches an owner in New Zealand and why they are taxed differently, how a shareholder salary interacts with provisional tax and ACC levies, where dividends and imputation credits fit, and the two separate figures you need to reconcile: what the role is worth on the open market, and what the business can actually sustain. It finishes with a worked example of a sole director on a modest turnover, and with the review rhythm that stops the number drifting out of date again.

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Start with the principle that does most of the work: your wage is a cost of the business, not a share of its profit. Someone has to do the job you do. If you stopped tomorrow, the business would have to pay a person to do it, and that cost would appear in the profit and loss. The fact that you currently do it for less than that does not make the cost disappear; it moves it onto you personally, where it is invisible.

This matters for three practical reasons.

💡 What underpaying yourself actually costs

It disguises a pricing problem. A business that only shows a profit because the owner takes $45,000 for a $110,000 role is not profitable. It has a $65,000 annual loss that has been reclassified as the owner's lifestyle. Every pricing decision made from those accounts is made on false information.

It reduces what the business is worth. A buyer values earnings after paying someone to do your job. If your accounts have never carried that cost, the adjustment gets made during due diligence, and it comes off the price.

It makes growth decisions impossible. You cannot tell whether hiring is affordable if the benchmark is a role currently being done for free.

The opposite error exists too, and it is less common but more immediately dangerous: paying yourself a market wage the business genuinely cannot fund, then borrowing or falling behind on tax to cover the gap. The answer sits between the two, and finding it is the point of this guide.

⚖️ Drawings, shareholder salary and PAYE salary

New Zealand owners of a company have three routes for taking money out, and they are frequently confused with one another. They are taxed differently and they create different obligations.

Drawings

Drawings are simply cash taken out of the company during the year. On their own they are not income and they are not a deduction for the company: they are a movement against your shareholder current account. If you have money owing to you from the company, drawings reduce that balance. If you do not, drawings make your current account overdrawn, which means you owe the company money. An overdrawn current account can attract deemed interest and is one of the more common unpleasant surprises at year end.

Drawings are a cash mechanism, not a remuneration decision. The decision is what gets recorded at year end.

Shareholder salary

A shareholder salary is an amount your accountant allocates to you as a working shareholder, usually at year end when the result is known. The company claims a deduction; you declare the income in your own return and pay the tax yourself. No PAYE is deducted during the year, which is why this route pairs with provisional tax.

It is the most common arrangement for owner-operated New Zealand companies precisely because it is flexible: the figure can be set once the year's profit is known rather than committed to in advance.

PAYE salary

A PAYE salary treats you as an employee. Tax is deducted each pay run, KiwiSaver can apply, and the amount is fixed in advance rather than decided in hindsight. It is more administrative work and considerably more predictable, and it removes the year-end provisional tax problem because the tax has already been paid as you went.

💡 Which route suits which owner

A shareholder salary suits owners with variable profit who want to decide the figure once the year is known. A PAYE salary suits owners who want predictable cash flow, want KiwiSaver employer contributions on their own pay, or have found that provisional tax keeps catching them out. Many businesses run a modest PAYE salary for regularity and top up with a shareholder salary at year end. Your accountant should be making this recommendation based on your actual pattern, not on habit.

Use our shareholder salary calculator to see the tax outcome of a given allocation, and our self-employed take-home calculator if you are a sole trader rather than a company, where the whole profit is your income regardless of what you withdraw.

💰 Provisional tax, ACC and the dividend question

Provisional tax follows a shareholder salary

Because no tax is deducted from a shareholder salary during the year, you pay it through provisional tax instalments. Once your residual income tax passes the threshold, you move into the provisional regime and begin paying in instalments through the year based on the previous year's result, with a wash-up at the end.

The trap is the first profitable year. You pay the previous year's tax and the current year's instalments in overlapping periods, which can mean funding close to two years of tax in one. Owners who set their pay without allowing for this are the ones who end up on an instalment arrangement with Inland Revenue, where use of money interest compounds daily. Our IRD instalment arrangement calculator shows what that costs once it happens.

ACC levies apply to what you take

ACC levies are charged on your earnings as a working shareholder, and they are a genuine cost of paying yourself that owners routinely forget when comparing options. The levy rates depend on your classification unit, which reflects the actual work you do rather than the industry description on your paperwork. If your classification is wrong you may be paying materially more than you need to, and it is worth checking once rather than never. Our self-employed ACC levy calculator works the figures.

Salary against dividends

A company can also distribute profit as a dividend. The company pays tax on its profit at the company rate, and when it distributes that profit it attaches imputation credits representing the tax already paid. You then declare the gross dividend and receive credit for the tax the company paid, topping up to your own marginal rate if that is higher.

The imputation system is designed so that profit is not taxed twice. Where your marginal rate matches the company rate closely, the choice between salary and dividend makes little difference to total tax. Where your marginal rate is much lower, taking a salary can be more efficient; where it is much higher, dividends defer some of the difference until distribution.

⚠️ Do not choose your structure on tax alone

Two cautions. First, Inland Revenue expects the remuneration of a working shareholder to be realistic for the work performed, so taking an artificially low salary and extracting the rest as dividends purely to reduce tax is not a neutral choice. Second, dividends require distributable profit and the directors must be satisfied the company passes the solvency test before declaring one. Our salary versus dividend calculator compares the outcomes and our company solvency test calculator covers the directors' obligation. Get the mix advised by your accountant rather than deciding it from a calculator, including this one.

🔢 Setting the number, and a worked example

There are two figures to establish and then reconcile.

Figure one: what the role is worth

Ask what you would have to pay someone to do what you actually do, for the hours you actually do it. Be specific about the role rather than the title. An owner who spends two days a week quoting and three on the tools is doing two jobs, and the market rate is a blend of both.

Look at what similar roles advertise for, add employer costs of roughly eight to ten percent for KiwiSaver, ACC and ESCT, and adjust for the hours. A $110,000 role done at fifty-five hours a week is not a $110,000 role.

Figure two: what the business can sustain

Take your profit before your own pay, subtract what the business needs to retain for tax, for the working capital that growth consumes, and for a cash buffer. What is left is the ceiling.

1
Anahera, sole director of a services company

Situation: Anahera runs a small consultancy through a company. Revenue is $285,000. After all costs except her own pay, the business makes $132,000. She has been taking $60,000 in drawings, recorded as a shareholder salary at year end, because that is what she needed to live on when she started four years ago.

What the role is worth:

Comparable employed roles advertise at $95,000 to $115,000
She works around 45 hours a week, slightly above a standard week
Market rate for the role as she performs it: $105,000
The business has been getting $45,000 of labour a year for nothing

What the business can sustain:

Profit before her pay: $132,000
Less retained for the cash buffer target: $12,000
Less retained for equipment replacement: $6,000
Sustainable ceiling: $114,000

The decision: the market rate of $105,000 sits below the $114,000 ceiling, so Anahera can pay herself properly and the business still retains $27,000. She moves to $105,000, and immediately discovers two things. Her true business profit is $27,000 rather than $72,000, which changes how she prices new work. And her provisional tax obligation rises sharply, because her personal income has nearly doubled, so she sets aside for it monthly rather than meeting it at year end.

💡 When the ceiling is below the market rate

If Anahera's sustainable ceiling had been $70,000 against a $105,000 market rate, the honest conclusion is not that she should take $70,000 and feel fine about it. It is that the business generates $35,000 a year less than the labour it consumes, and the response is a pricing or capacity change rather than a pay decision. Our minimum price calculator and overhead recovery rate calculator address that directly.

When to review

Set the figure annually, at the same time as your accounts are finalised, and change it whenever the role changes materially: taking on staff, dropping a function, moving from doing the work to managing people who do it. The most common failure is not setting the number badly, it is setting it once in year one and never revisiting it while the business trebles in size around it.

Related guides and tools

📚 Sources and status

General principles verified against Inland Revenue guidance on shareholder-employees, provisional tax and imputation credits, and ACC guidance on levies for self-employed people and working shareholders, current for the 2026/27 year. Rates and thresholds change, so confirm the current figures before relying on them. This guide is general information and not tax, legal or financial advice: the right structure for taking money out of a company depends on your circumstances and should be set with your accountant.

🎯 Test Your Knowledge

Complete this 10-question quiz to check your understanding of paying yourself as a business owner

1. Why does paying yourself below market rate distort your accounts?
It increases the company's tax bill
It hides a real cost of the business, making it look more profitable than it is
It has no effect, since the money stays in the business either way
It reduces the GST the business can claim
2. What are drawings, in a New Zealand company?
A deductible expense for the company
Cash taken out during the year, recorded against your shareholder current account
Income on which PAYE must be deducted at source
A dividend with imputation credits attached
3. What happens if your shareholder current account becomes overdrawn?
Nothing, it is simply a bookkeeping entry
You owe the company money, and deemed interest can apply
The company automatically converts it to a dividend
It reduces the company's tax bill
4. What is the main difference between a shareholder salary and a PAYE salary?
Only one of them is deductible to the company
A shareholder salary has no tax deducted during the year and is usually set at year end
A PAYE salary is not taxable income
A shareholder salary is exempt from ACC levies
5. Why does a shareholder salary lead to provisional tax?
Because shareholder salaries are taxed at a higher rate
Because no tax is deducted during the year, so it is paid in instalments instead
Because Inland Revenue requires it of every company
Because dividends cannot be paid without it
6. What do imputation credits attached to a dividend represent?
A discount on the company's ACC levies
Tax the company has already paid on the profit being distributed
A refund of GST on the distribution
An allowance for inflation on retained earnings
7. Before declaring a dividend, what must the directors be satisfied of?
That the shareholders have all been paid a salary first
That the company satisfies the solvency test
That the company has filed its GST return for the period
That the dividend is under $10,000
8. In the worked example, why did Anahera's true business profit fall from $72,000 to $27,000?
Her revenue fell
She began charging the business a market rate for her own work
Her tax rate increased
She stopped taking drawings
9. If the market rate for your role is well above what the business can sustain, what does that indicate?
That you should simply accept the lower figure and move on
That the business has a pricing or capacity problem, not a pay problem
That you should borrow to make up the difference
That the market rate must be wrong
10. How often should an owner review what they pay themselves?
Once, when the business is set up
Annually with the accounts, and whenever the role changes materially
Only when the business is being sold
Every time a GST return is filed

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