Buying a business is underwritten the same way a property is, and most buyers do considerably less arithmetic on it. This page tests whether the target can service its own purchase price and still pay you properly, which is the question that decides whether you have bought an investment or an expensive job. It funds the purchase the way real deals are funded, with a deposit, vendor finance on its own rate and term, and bank debt on another, then adds the two costs buyers routinely forget: the working capital the business needs from settlement day, and the legal, accounting and due diligence fees. Against that it sets the earnings, less a genuine market wage for the role you will be doing, and reports the annual cash flow, the debt service coverage ratio, the cash-on-cash return on the money you actually invested, and how long it takes to get that money back. Two outputs matter most. Break-even revenue tells you how much of the business's turnover could disappear before the structure fails, which matters because customer losses after a change of ownership are common rather than exceptional. And the maximum supportable price gives you a walk-away number to decide before you start negotiating instead of during it.
| Purchase price | $1,000,000.00 |
| Implied multiple of earnings | 2.43× |
| Funded by your deposit | $250,000.00 |
| Funded by vendor finance | $150,000.00 |
| Funded by bank debt | $600,000.00 |
| Plus working capital needed at settlement | $80,000.00 |
| Plus acquisition costs | $35,000.00 |
| Total cash you must have | $365,000.00 |
| More than the deposit alone by | $115,000.00 |
| Verified earnings (SDE or adjusted EBITDA) | $411,500.00 |
| Less a proper wage for your role | $120,000.00 |
| Earnings available to service debt | $291,500.00 |
| Less vendor finance at 6% over 4 years | $42,273.05 |
| Less bank debt at 8.5% over 7 years | $114,022.70 |
| Annual cash flow | $135,204.25 |
| Debt service coverage ratio | 1.87 |
| Cash-on-cash return | 37.04% |
| Payback on cash invested | 2.70 years |
| Earnings as a share of revenue | 22.24% |
| Revenue needed to cover wage and debt | $1,242,155.85 |
| Current revenue | $1,850,000.00 |
| Revenue it can afford to lose | $607,844.15 |
| As a percentage of current revenue | 32.86% |
| Maximum price at a 1.25 DSCR | $1,369,032.37 |
| Headroom above the asking price | $369,032.37 |
| Cash flow if you took no wage at all | $255,204.25 |
| DSCR on that basis | 2.63 |
| Difference your wage makes | $120,000.00 |
Cash flow is positive with a full wage, so the deal stands on its own rather than depending on you working for nothing.
Most buyers spend their effort on whether the price is fair. That is the wrong first question. A fair price you cannot service will still fail, and a slightly high price on a business that comfortably covers its debt and pays you properly can work perfectly well.
The order that matters is: can it service the debt, will it pay me, and how long until I have my money back. Only then does the multiple become interesting.
The business earns $411,500.00 of verified SDE. At $1,000,000.00 the implied multiple is 2.43 times, which sits in the normal range for an owner-operated New Zealand business.
Funding is $250,000.00 of deposit, $150,000.00 of vendor finance at 6% over four years, and $600,000.00 of bank debt at 8.5% over seven. Those repayments are $42,273.05 and $114,022.70 a year, totalling $156,295.75 of debt service.
Take a $120,000.00 wage first, leaving $291,500.00 available to service debt. After the $156,295.75, annual cash flow is $135,204.25.
Coverage is 1.87, comfortably above the 1.25 most lenders require. Return on the $365,000.00 actually invested is 37.04%, and payback is 2.70 years.
The single most common funding mistake is budgeting for the deposit and nothing else.
The business needs working capital from settlement day: stock to sell, wages to pay before the first debtors arrive, and the float that the vendor was quietly providing and takes with them. That is $80,000.00 here. Acquisition costs, being legal, accounting and due diligence, add $35,000.00.
So the deposit is $250,000.00 and the cash required is $365,000.00, which is $115,000.00 more. A buyer who arrives with exactly the deposit begins ownership underfunded during the months when they understand the business least. Our Business Cash Buffer Calculator sizes what should sit behind that.
Deducting the wage before calculating the return is deliberate, and it is what separates buying a business from buying a job.
Without a wage the same deal shows $255,204.25 of cash flow and a coverage ratio of 2.63. Those numbers are not wrong, they are just describing something different: the combined return on your capital and your unpaid labour, presented as though it were all a return on capital.
If a deal is only viable on the no-wage basis, it is worth naming that plainly. You may still want it, because owning the business you work in has real advantages. But you are buying employment at a price rather than making an investment, and the return figures should not be compared with what the same capital would earn elsewhere.
Earnings are 22.24% of revenue. Covering the wage and the debt service needs $276,295.75 of earnings, which requires $1,242,155.85 of revenue against the current $1,850,000.00.
The business can therefore lose $607,844.15, or 32.86% of its revenue, before the structure fails. That is a genuinely comfortable margin.
It matters because losing customers after a change of ownership is normal rather than exceptional, particularly where the vendor held the relationships personally. A deal whose break-even revenue sits at 90% of current turnover has almost no tolerance for that, and customer concentration is the first thing to test in due diligence. Our SDE Calculator shows how much of the earnings depend on the owner personally, which is the same risk seen from the seller's side.
At a 1.25 coverage ratio the earnings support a maximum price of $1,369,032.37, which is $369,032.37 above the asking price.
Treat that as a ceiling, not a target. Paying it would take coverage from 1.87 down to exactly the minimum, leaving nothing for a bad quarter, a rate rise or the customer who leaves in month four.
Its value is that it exists before the conversation starts. Negotiations create pressure to justify a higher number, and a limit calculated in advance from the earnings is considerably more robust than one arrived at across a table. Write it down, and if the price goes past it, the answer is no.
It has to service its debt, pay you properly, and return your cash in a reasonable time. On the worked example, a $1,000,000.00 purchase of a business earning $411,500.00 of SDE leaves $135,204.25 of annual cash flow after $156,295.75 of debt service and a $120,000.00 owner wage. Debt service coverage is 1.87, cash-on-cash return is 37.04% on the $365,000.00 actually invested, and payback is 2.70 years. All three need to work, not just one.
More than the deposit. On the worked example the deposit is $250,000.00, but the business also needs $80,000.00 of working capital from settlement day and the acquisition costs $35,000.00 in legal, accounting and due diligence fees. Total cash required is $365,000.00, which is 46% more than the deposit alone. Buyers who budget only for the deposit start their ownership underfunded, in the period when they can least afford it.
Most lenders want at least 1.25 and prefer 1.5 or better on an acquisition, because the buyer is unproven in that business. On the worked example the ratio is 1.87, meaning earnings after the owner's wage cover the debt service nearly twice over. Below 1.25 the deal is usually not fundable at all, and between 1.25 and 1.5 it is fundable but fragile: a single bad quarter puts you in breach.
On the worked example, $1,369,032.37, being the price at which the earnings still cover debt service at a 1.25 coverage ratio with the same deposit. That is a ceiling rather than a target: paying it takes coverage from 1.87 down to the minimum and removes all margin for error. Its real value is as a walk-away number decided before negotiation, because deciding it during negotiation is how buyers talk themselves into a price.
Usually yes, for two reasons beyond the cheaper rate. It reduces the bank debt, which improves the coverage ratio the bank is testing. More importantly it keeps the vendor financially interested in the handover: a seller owed $150,000.00 over four years has a genuine reason to make the transition work. The trade-off is that vendor finance terms are short, so the repayment is heavy in the early years when you are least established.
Then you are not buying a business, you are buying a job, and paying for the privilege. The test is simple: if annual cash flow is negative with a proper wage but positive without one, the earnings are only sufficient because you are working below market. That may still be a reasonable decision if you want the role, but it should be made deliberately, and it means the return figures on this page describe your labour rather than your capital.
On the worked example, 2.70 years to recover the $365,000.00 invested from $135,204.25 of annual cash flow. Under three years is strong for a small business acquisition, three to five is normal, and beyond five deserves scrutiny about why the price is so high relative to what the business produces. Note this is a simple payback on cash flow and ignores any value you might realise on a later sale.
On the worked example, $1,242,155.85, which is 67.14% of the current $1,850,000.00. Below that, earnings no longer cover both the debt service and your wage. That headroom of nearly a third is the real measure of how much risk the deal carries: it means the business could lose a third of its revenue before the structure fails. If the break-even revenue is close to current revenue, the deal has no tolerance for the customer losses that commonly follow a change of ownership.
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