URL Slug Generator NZ

This tool turns any title, heading or phrase into a clean URL slug: the lowercase, hyphenated part of a web address that identifies a page. A good slug matters more than people realise. It is the human-readable tail of a URL, the bit after the domain, and search engines, readers and link-sharers all pay attention to it. A tidy slug like best-flat-white-wellington is clear, memorable and good for SEO, whereas a messy one full of capitals, spaces, punctuation or odd characters looks untrustworthy and can even break when shared. Creating slugs by hand means lower-casing everything, replacing spaces with hyphens, stripping out punctuation and stray symbols, and dealing with accented letters, which is fiddly to get right every time. This generator does it all in one step. You type or paste your text, and it produces a clean slug: it converts everything to lower case, removes accents and macrons by reducing letters to their basic form, strips out any character that is not a letter, number or hyphen, replaces spaces and punctuation with single hyphens, and trims hyphens from the ends. The result updates as you type, ready to copy straight into your content management system, blog, or link. Use it for blog posts and articles, product and category pages, documentation, or anywhere you need a neat permalink. A few SEO tips: keep slugs short and descriptive, include your main keyword, and avoid stop words where you can, since a concise slug is easier to read and to rank. Everything runs locally in your browser, so your text stays on your device.

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Lower-cases text, removes accents and special characters, and joins words with single hyphens. Keep slugs short and keyword-focused for SEO.

How it works

The text is converted to lower case, then accented characters are reduced to their basic letters. Any character that is not a letter, number or space is removed, runs of spaces and hyphens are collapsed into a single hyphen, and hyphens are trimmed from the start and end, leaving a clean, web-safe slug.

Worked example

The title The Best Flat White in Wellington! (2026 Guide) becomes the-best-flat-white-in-wellington-2026-guide. The capitals are lowered, the exclamation mark and brackets are removed, and every gap becomes a single hyphen, giving a tidy slug ready to drop into a web address.

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Frequently asked questions

What is a URL slug?

A slug is the readable part of a web address that names a specific page, usually shown in lowercase words joined by hyphens after the domain. A clear slug helps readers and search engines understand what the page is about before they even open it.

What makes a good slug for SEO?

Keep it short and descriptive, include your main keyword, use hyphens between words, and stick to lowercase letters and numbers. Avoid spaces, punctuation and unnecessary stop words. A concise, keyword-focused slug is easier to read, share and rank.

Does it handle accents and macrons?

Yes. Accented characters and macrons, such as those in te reo Maori, are reduced to their basic letters so the slug stays web-safe, while keeping the word recognisable. Any remaining special characters are stripped out automatically.