Household spending › Miscellaneous goods and services
Personal Care: what NZ households spend per week
Stats NZ publishes this category as Personal care, within Miscellaneous goods and services. It is called Personal Care here because that is what it is, but every figure on this page is the official category.
What this category covers
Looking after yourself: soap, shampoo and shower products, toothpaste and dental care, deodorant, razors and shaving products, cosmetics and skincare, sanitary products, nappies, hairdressing and barbering, and beauty and grooming services.
What it does not cover
Cleaning products for the house are household supplies. Medicines and supplements are medical products. Jewellery and watches are personal effects.
Those boundaries are set by the survey's own classification, not by us. They matter because a figure read against the wrong definition is worse than no figure: it looks precise and it answers a different question. If you are comparing your own spending against this page, check the exclusions above first.
How to read the figure
Nearly six in ten households record personal care in the survey period and the sampling error is modest, so the level is dependable. It bundles goods with services, so a household that cuts the hairdresser but not the shampoo shows only a partial fall. Nappies sitting here rather than under a child-related heading is the classification detail that catches people out.
Every survey year
The Household Economic Survey runs every three years. This is personal care in each survey since 2007, for all New Zealand households.
Read the two money columns together. The published column is the money of each survey year itself, so comparing 2007 with 2023 across it compares two different dollars. The adjusted column restates every year in 2026.06 dollars using the Miscellaneous goods and services CPI series, which is the column to use for a real change. That adjustment is our arithmetic, not a Stats NZ statistic.
The reporting column is the share of surveyed households that recorded any spending in this category at all: the lower it is, the further the average sits from what a household that does spend here actually pays.
| Survey | Published per week | In 2026.06 dollars | Sampling error | Households reporting | Change |
|---|---|---|---|---|---|
| 2007 | $21.10 | $35.69 | ±7% | 81.7% | — |
| 2010 | $22.20 | $35.30 | ±6% | 82.6% | +5% |
| 2013 | $23.10 | $33.44 | ±7% | 82.9% | +4% |
| 2016 | $25.40 | $35.22 | ±7% | 81.1% | +10% |
| 2019 | $25.10 | $32.36 | ±11% | 62.4% | -1% |
| 2023 | $30.00 | $33.60 | ±7.8% | 58.2% | +20% |
Personal Care over time
Each bar is one survey, restated in 2026.06 dollars so the six are comparable. In real terms, spending on personal care has moved down 6 per cent since 2007. In the money of the day it went from $21.10 to $30.00 a week, and most of that difference is prices rather than behaviour, which is exactly why the chart is drawn on the adjusted figures.
$0$39.72
The dark line with a cap at each end shows the sampling error Stats NZ publishes with that figure: the survey is confident the true value lies within it. A long line means a less certain number.
By household size
Household size explains more of the variation in most categories than anything else on this page.
$0$66.67
The dark line with a cap at each end shows the sampling error Stats NZ publishes with that figure: the survey is confident the true value lies within it. A long line means a less certain number.
By region
The survey groups the country into five broad regions rather than cities, so Auckland is a region and Hamilton is part of the rest of the North Island.
$0$50.58
The dark line with a cap at each end shows the sampling error Stats NZ publishes with that figure: the survey is confident the true value lies within it. A long line means a less certain number.
By tenure
Whether a household owns or rents correlates with age, income and household composition, so a difference here is not caused by tenure alone.
$0$50.36
Not shown, because the survey sample was too small to report reliably: Renting, no rent, Trust, mortgaged.
The dark line with a cap at each end shows the sampling error Stats NZ publishes with that figure: the survey is confident the true value lies within it. A long line means a less certain number.
By household income
Deciles split households into ten equal groups from lowest income to highest. A category that barely changes from decile 1 to decile 10 is close to a necessity.
$0$76.55
Not shown, because the survey sample was too small to report reliably: Income group 1, Income group 3, Income group 5.
The dark line with a cap at each end shows the sampling error Stats NZ publishes with that figure: the survey is confident the true value lies within it. A long line means a less certain number.
The rest of miscellaneous goods and services
These are the other components of the same top-level category. They add up, with this one, to the total on the Miscellaneous goods and services page.
Related calculators
Where these numbers come from
Every figure on this page is from the Stats NZ Household Economic Survey, retrieved through the Aotearoa Data Explorer, for survey years 2007 to 2023. Inflation adjustments use the Stats NZ Consumers Price Index to the 2026.06 quarter. Stats NZ data is used with attribution; the survey figures are theirs and the adjustments are ours.
Household Economic Survey figures are averages of weekly household expenditure and carry the sampling errors shown. They are averages rather than medians, so they are pulled upward by the highest spenders. Figures are rounded as published.