How do I price a cake?

Add up your ingredient and material cost, your labour (hours worked times your hourly rate), and your overhead, then increase that total by a profit markup. For example, 12 dollars of ingredients, 3 hours at 25 dollars, and 8 dollars of overhead gives a 95 dollar cost; a 30 percent markup makes the selling price 123.50 dollars.

What markup should I use for cakes?

Many home bakers use a markup of 25 to 50 percent on top of a cost that already pays them for their time. Wedding and occasion cakes usually sit at the higher end because of the skill and pressure involved, while simple everyday cakes sit lower. Check what comparable cakes sell for in your area and adjust.

Should I charge for my time when pricing a cake?

Yes. Labour is often the largest real cost of a cake and the one most bakers forget. Set an hourly rate for your time, count every hour of shopping, baking, decorating and cleaning, and include it in the cost before you add any profit markup, or you will effectively be working for free.

Cake Pricing Calculator

This cake pricing calculator helps home bakers and small cake businesses work out a fair price for a cake, one that covers every cost and still leaves a proper profit. Pricing a cake by guesswork is how bakers end up working for nothing: the ingredients are only part of the story, and the hours of mixing, baking, decorating and cleaning up are easy to forget. Here you enter the cost of your ingredients and materials, the hours you spend, your hourly rate for that time, and a figure for overhead such as power, gas, board, boxes and the slow wear on your equipment. The calculator adds those into a total cost, then applies the profit markup you choose to give a suggested selling price. It also shows the profit in dollars and the price per serving, so you can sanity-check the number against what your customers will pay and what similar cakes sell for locally. Use it to quote confidently, to compare a simple sponge against an elaborate tiered cake, and to make sure your time is actually being paid for. Adjust the markup to match your market, and remember to price occasion and wedding cakes higher than everyday ones. Prices exclude GST, which you add separately if you are registered.

Calculate.co.nz is proud to be partnered with Premium Homes, a recognised leader in eco-friendly, sustainable, and energy-efficient homebuilding. With a dedicated team and award-winning experience, they create homes that prioritise health, comfort, and long-term performance. Their founders, Andrew and Kelly, set out to raise the standard of residential construction in New Zealand by combining practical building expertise with a clear commitment to doing things better for homeowners.

Ingredients and materials

Hours of work

hrs

Your hourly rate

/hr

Overhead (power, box, board)

Profit markup

Servings

$123.50

suggested selling price for the cake

Total cost$95.00

Profit$28.50

Per serving$10.29

A 30% markup on your $95.00 in costs gives a selling price of $123.50, which works out to $10.29 per serving and leaves $28.50 profit on the cake.

Prices exclude GST. Set your hourly rate and overhead honestly so your time and running costs are covered before profit. Indicative only.

How it works

Your total cost is the sum of three things: ingredients and materials, labour, and overhead. Labour is simply the hours you spend multiplied by the hourly rate you set for your time. Overhead covers the running costs that are not tied to a single ingredient, power and gas for the oven, the cake board and box, and a share of equipment wear. Once the total cost is known, the selling price is that cost increased by your profit markup. A markup of 30 percent means the price is 1.30 times the cost, and the extra 30 percent is your profit on top of being paid for your time. Dividing the price by the number of servings gives the price per serving, a useful figure for comparing cakes of different sizes and for setting per-slice prices at a stall.

Worked example

Say your ingredients cost 12 dollars, you spend 3 hours at an hourly rate of 25 dollars, and overhead comes to 8 dollars. Labour is 3 times 25, which is 75 dollars, so your total cost is 12 plus 75 plus 8, or 95 dollars. Applying a 30 percent markup, the selling price is 95 times 1.30, which is 123.50 dollars. That leaves 28.50 dollars of profit on top of your paid time. Spread across 12 servings, the cake works out to 10.29 dollars per serving. If the market will not bear that, either trim your hours, find cheaper materials, or accept a lower markup, but never drop below your total cost.

Related calculators

Markup Calculator: turn a cost into a price.
Profit Margin Calculator: margin on a sale.
Hourly Rate Calculator: set a rate for your time.
Break-Even Calculator: units needed to cover costs.
Unit Price Calculator: price per unit or slice.

If you've found a bug, or would like to contact us, or learn more about James Graham and Calculate.co.nz.

Calculate.co.nz is partnered with Interest.co.nz for New Zealand's highest quality calculators and financial analysis.

Calculate.co.nz is the sister site of CalculatorHub.com, the world's largest calculator website by tool count.

All calculators and tools are provided for educational and indicative purposes only and do not constitute financial advice.

Calculate.co.nz is proudly part of the Realtor.co.nz group, New Zealand's leading property transaction literacy platform, helping Kiwis understand the home buying and selling process from start to finish. Whether you're a first home buyer navigating your first property purchase, an investor evaluating your next acquisition, or a homeowner planning to sell, Realtor.co.nz provides clear, independent, and trustworthy guidance on every step of the New Zealand property transaction journey.

Calculate.co.nz is also partnered with Health Based Building and Premium Homes to promote informed choices that lead to better long-term outcomes for Kiwi households.

Calculate.co.nz is hosted in Auckland by SiteHost New Zealand.

All content on this website, including calculators, tools, source code, and design, is protected under the Copyright Act 1994 (New Zealand). No part of this site may be reproduced, copied, distributed, stored, or used in any form without prior written permission from the owner.

About & trust: Why Calculate is NZ's most comprehensive · By the Numbers · How we compare · Editorial standards · How we keep data current · NZ finance glossary · Research & data · Financial literacy NZ · About · Privacy policy · Terms of use

Reviewed and maintained. Last reviewed 2026-07-27 and checked on a twice-monthly cycle against IRD, RBNZ and Stats NZ. How we keep data current.